You hear about MLB being on the cutting edge when it comes to technology - to the point that they leased their bandwidth to the NCAA a few years ago for tournament coverage - but I thought this was pretty cool.
It's not so much in the traffic it generates, but in how they seem to be making a legitimate attempt to reach out to the kids.
You know, those crazy kids with their iPods and internets...
Wednesday, July 09, 2008
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